Duel

As part of Lexus’s 2026 Electrification campaign, my team and I created Duel, a social-first content series that juxtaposed an All-Electric Lexus RZ vehicle with musicians using electrified instruments. The series reinforced the idea that technology enhances emotional expression and artistry. The work seamlessly integrated into our Brand 2.0 campaign we did for Lexus and extended the narrative of a Pan-Asian commercial featuring the same talent.