Major League Cricket

To celebrate Lexus’ partnership with Major League Cricket, I led the creative development of an interactive fan experience designed to turn spectators into part of the game. At the center of the activation was an AI-powered trading card experience that transformed guests into Lexus cricket players, giving each fan a personalized physical keepsake and digital asset to share. The experience brought together emerging technology, experiential design, vehicle integration and brand storytelling within one cohesive Lexus environment.

The activation generated 763 personalized trading cards and engaged fans across an event attended by 15,070 people over three match days. Beyond the numbers, the goal was to use technology with purpose and tie back to Lexus vehicles—creating a premium, participatory experience that moved Lexus beyond traditional sponsorship and gave fans a memorable way to become part of the brand story.