Palmetto Superfoods

Palmetto Superfoods has been one of the most rewarding brand-building projects of my career. From creating the original logo to shaping the visual identity across every customer touchpoint, I've helped evolve the brand into a cohesive and recognizable experience. My work spans storefronts, packaging, in-store graphics, digital marketing, social content, and campaign creative, ensuring the brand feels consistent whether you're walking into a store or scrolling through your feed. What began as a single concept has grown into a thriving brand with 12 locations and counting, proving the value of thoughtful, design-led storytelling at every stage of growth.

Explore more of the work at instagram.com/palmettosuperfoods